GAITHERSBURG, Md. and SINGAPORE, July 10, 2017 — BroadSoft, Inc. (NASDAQ:BSFT) a global market leader in cloud business software for unified communication (UCaaS), and provider of collaboration and contact center as a service (CCaaS), announced that is has been selected by global research firm Frost & Sullivan as its Asia Pacific Hosted Telephony and UCC Services Platform Provider of the Year, for the second consecutive year.
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The award is part of the Frost & Sullivan’s 2017 Best Practices Program, the Asia Pacific ICT Awards, which recognize companies throughout a range of regional and global markets for superior leadership, technological innovation, customer service, and strategic product development. Frost & Sullivan’s industry analyst team benchmarks market participants and measures their performance through independent, primary interviews, and secondary industry research in order to evaluate and identify best practices.
“As global market share leaders, we are very pleased to receive this recognition from Frost & Sullivan,” said Jonathan Reid, managing director, Asia Pacific and Emerging Markets, BroadSoft. “We believe our BroadSoft Business portfolio is gaining wide acceptance in the market, and we will continue to stay very focused on helping our service provider partners succeed and grow their cloud UC service offerings.”
BroadSoft first established commercial operations in the Asia Pacific region in Australia/New Zealand in 2002 and counts many tier one and challenger telecommunications carriers as partners in the region. In the last year, BroadSoft has announced significant expansion with service providers in the region, including Telstra, Optus, Vocus and Fujitsu’s Nifty Corporation across the BroadSoft Business portfolio. BroadSoft Business is a fully integrated portfolio of enterprise-ready cloud unified communications, team collaboration and contact center applications, delivered in the cloud.
“On behalf of Frost and Sullivan, it gives me great pleasure to congratulate BroadSoft as the repeat recipient of our Hosted Telephony and UCC Services Platform Provider of the Year for 2017. The Company has demonstrated strong momentum in the region in the last year and their relationships and product expansion with service providers in the region has been very strong. Our judging panel considered that BroadSoft is consolidating its market position in the region, including with the launch of BroadCloud services in several markets, and should benefit from new and expanded UC services by service providers that utilize BroadSoft’s technology,” said Manoj Menon, Senior Partner & Managing Director, Asia Pacific, Frost and Sullivan.