BroadSoft Launches Mobile Offering for Canadian Small Businesses With Rogers

GAITHERSBURG, MD - Jul 26, 2016 - BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) leader, announced today that Rogers Communications has selected BroadSoft to power Rogers Unison, a mobile-first cloud PBX offering that enables small businesses to extend the full range of desk phone business telephony features to a user's preferred mobile devices -- ensuring that workers remain productive from any location and at any time. A Rogers Unison solution for larger businesses and the public sector is expected to be available later this year. According to the Innovation, Science and Economic Development Canada, a department of the Government of Canada, small businesses accounted for 71 percent of Canadian private sector employment last year -- and these businesses seek communications and collaboration services that improve productivity, reduce costs and enhance customer service. Rogers Unison customers can now use their mobile devices to connect their entire business and team, and gain access to a mobile-optimized user experience and advanced mobility features. In addition, Rogers Unison customers can:

• Create a localized business presence. Customers gain access to features ranging from Voice Messaging and Auto Attendant to personal calling functions such as Selective Call Forwarding, Hunt Groups, Simultaneous Ringing, and Dial-By-Name.
• Create local identities with 'Dual Persona'. Customers can keep their existing local phone number and also use it on their mobile device. They can also appear to have a local presence in multiple regions by adding and routing 'local' numbers from multiple regions to their mobile device.
• Implement the offering with seamless setup and administration. Customers can keep their landline number, and the solution can be set up within minutes, no application or software installation is required.
• Realize significant cost savings. According to Rogers, small businesses today spend an average of $25-50 a month for each landline, and by adding Rogers Unison to their Share Everything^™ for business plan, Rogers customers can save at least 40% of those costs by cutting the cord to their traditional desk phone.

"Historically, business telephony systems have been built around a fixed-line desk phone and a number, and lack the deep mobile integration today's mobile workforce demands," said Alan Lieff, vice president, sales, Canada, BroadSoft. "A recent BroadSoft survey found that by 2020, one-third of small businesses will opt for mobile-only UCaaS/hosted PBX. Rogers Unison powered by BroadSoft supports this shift by providing each user with a business identity they can carry with them across all devices and networks -- enabling businesses to scale without investing in premise-based telephony systems, and untethering employees from their landlines." "Together with BroadSoft, we are offering Canadian businesses access to North America's first fully mobile solution that allows them to connect their entire business and team, while eliminating the need for dated desk phones," adds Charlie Wade, Senior Vice President, Products and Solutions, Rogers Communications. "We're thrilled to work with BroadSoft to bring this technology to the Canadian market as it offers our customers the potential to drive productivity and save significant costs to be reinvested in their business." For additional information, visit www.BroadSoft.com. Forward-Looking Statements: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "enables" and "can" and other similar terms and phrases and include, among others, statements regarding the benefits to Rogers' resulting from the use of BroadSoft's cloud PBX offering in Rogers' offering to its customers. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadSoft's cloud PBX offering by Rogers in its product offerings as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft's other filings with the SEC. All information in this release is as of July 26, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.