GAITHERSBURG, Md., February 17th, 2015 – BroadSoft, Inc. (NASDAQ: BSFT) today announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America.
According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft was recognized as a pioneer in delivering hosted communications solutions in LATAM and across the globe, and as being strongly positioned to enable LATAM service providers to capitalize on this market opportunity.
“BroadSoft has consolidated a strong market position in the hosted/cloud IP telephony market in Latin America, through its BroadWorks platform that offers a very affordable communications solution and provides users with a full UC &C stack,” said Sebastian Menutti, ICT industry analyst, Frost & Sullivan. “By working with some of the largest telecom service providers in Latin America, BroadSoft has penetrated both the SMB and the large enterprises segments – powering the company to a leadership position in the hosted/cloud IP telephony market in Latin America with an estimated market share of approximately 30% in 2013. Frost & Sullivan is proud to bestow the 2014 Market Leadership award to BroadSoft.”
Latin America service providers have the flexibility to deploy BroadSoft’s hosted IP telephony communications on-premise via the BroadWorks® platform, or as a complete managed hosted service from BroadSoft’s cloud infrastructure, BroadCloud®, which allows service providers to benefit from faster time-to-market and the ability to outpace PBX vendors with rapid feature release upgrades. BroadSoft’s hosted capabilities, such as hosted IP PBXs, video calling, unified communications, collaboration and converged mobile and fixed-line services, meet the demands of multiple LATAM business segments from micro businesses up to very large multi-national enterprises, all from a common application server.
“We are honored to be recognized by Frost & Sullivan as a leader in the hosted/cloud IP telephony market for Latin America and for developing innovative products and services that reimagine how workers communicate and collaborate,” said Michael Tessler, president and chief executive officer, BroadSoft. “As Frost & Sullivan points out, we introduced comprehensive Unified Communications to the LATAM region while most competitor solutions were still in development phase, and we will continue to work with our service provider partners to drive business adoption of innovative IP telephony and UC services among businesses.”
In addition to being recognized for market leadership, Frost & Sullivan noted BroadSoft’s superior performance in several key areas:
- Product quality – Frost & Sullivan cited BroadWorks for its carrier-grade platform with high standards of reliability test and Service Level Agreements (SLAs) that service providers require to deliver UC&C to enterprise customers and consumers.
- Product differentiation – BroadSoft was highlighted for a “quick and smooth” implementation process that, if needed, allows service providers to continue to use legacy systems while rolling out new applications.
- Technology leverage – BroadWorks’ high levels of redundancy and reliability, which guarantees service continuity, is achieved not only by strong network architecture but also through dispersed servers located in data centers in the United States, Germany and the United Kingdom.
- Price/Performance Value – BroadSoft offers an affordable hosted IP telephony solution, which, according to Frost & Sullivan, is fundamental for the development of this market in the LATAM region that is more price-sensitive than North America or Europe.
The Frost & Sullivan Excellence in Best Practices Awards are presented each year to companies that are predicted to encourage significant growth in their industries, have identified emerging trends before they became the standard in the marketplace, and have created advanced technologies that will catalyze and transform industries in the near future.