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GENBAND, Navigating SIP Trunking and how it fits with other technologies

Ashish Jain, Director of Solutions Marketing at GENBAND, details how GENBAND is a software solutions provider for the Real Time Communications (RTC) industry enabling solutions for residential customers and the mobile market to Don Witt of The Channel Daily News, a TR Publication. Ashish continues by describing how they provide two types of communications:

  • Service provider & enterprise to provide solutions in their own network
  • Cloud Based unified communication solutions with SIP Trunking Communications Platform as a Service (CPaaS) and Cloud communications APIs as a service
Ashish Jain

Ashish Jain

Listen in to Ashish as he details the start early days of VoIP and how SIP stabilized the VoIP process. Today, more and more enterprise organizations are moving to SIP trucking with their premise based systems as well as hosted PBX solutions.

GENBAND is a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. GENBAND’s communications solutions are deployable from the cloud (public, private, hybrid), in-network or on the enterprise premise.


GENBAND’s Unified Communications solutions for CSPs deliver the next phase of mobile and web-based collaboration tools required to successfully compete in the rapidly growing enterprise UC market. With GENBAND’s WebRTC solutions, service providers can deliver differentiated offerings that bring rich communications services directly to web-based applications. GENBAND’s on-premise and cloud based SIP Trunking solutions enable the service provider to tap into the high-growth IP connectivity market plus deliver high margin, value-added IP communications services.

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