Does your organization, product or service know what it wants to be? Is this positioning written down, agreed upon and is everyone actually using it? Strong positioning can be the difference between a successful program and a mediocre one.
Positioning is the exercise used to develop advertising slogans and mission statements. Cloud Communications takes positioning beyond this to create key messages - the equivalent of the advertising slogan for all other forms of communication. The end result will be an agreed-upon, usable way of describing your organization in both written and verbal communications.
To develop your organization's positioning Cloud Communications will:
Research Your Competitors' Positioning
Through an analysis of competitors' marketing and PR materials, determine how they are positioning or selling themselves to the marketplace. This ensures that you differentiate yourself from the competition.
Analyze Your Current Positioning
Even if you do not have a formal mission statement, corporate slogan and/or key messages, you are constantly communicating things about your company. As a foundation for the positioning workshop, Cloud Communications will review and analyze your current communications materials to determine ad hoc positioning as a foundation for an executive workshop. Cloud Communications will make recommendations on how materials can be improved through formal positioning and key messages.
Conduct an Executive Positioning Workshop
In this meeting with key executives, thought leaders and decision makers, you determine exactly what your organization wants to say about itself - the specific words that should be used to describe your organization and the proof points to back up key messages. The result will be concise and easy-to-understand key messages that can be used in written and verbal communications to promote your organization.
Conduct Communications Training for Networking and Marketing
Personal contact is the best way to sell your organization, but how do you talk about yourself or your organization when everyone is talking about something else? Know your elevator pitch - how to describe your company in less than a minute - and know how to deliver it effectively and sincerely. Learn how to interject your key messages into an ordinary conversation. This workshop is especially useful to non-profit organizations and others that rely heavily on networking and personal relationships.
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