BROADSOFT AND SNOM TECHNOLOGY INTRODUCE 100% OPEX MODEL FOR CLOUD UC SERVICES

New option enables customers to roll IP phone CAPEX costs into monthly BroadSoft service fee, reducing upfront investments and opening UC-One benefits to more business. Gaithersburg, MD and Berlin, GERMANY, June 22, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, today launched one of Germany’s first end-to-end OPEX-based UC offerings. By transforming costs associated with IP phones and other UC endpoints from CAPEX to OPEX, BroadSoft’s BroadCloud ^® platform and UC-One ^® service can now be procured without upfront investments typically ranging from 75€ to 300€ per extension. This removes a significant adoption barrier for customers, and equips VARs and service providers with a compelling opportunity to capitalize on a German cloud UC market growing at 23% a year ^[1]. Delivered in partnership with German business VoIP telephone vendor Snom Technology, the new model enables German service providers and VARs to deliver all the benefits of UC-One powered cloud services, including mobile applications, instant messaging and presence, audio and video collaboration, desktop and file sharing, and advanced voice features, for a predictable monthly cost without any CAPEX charges. This increases the channel partner addressable market opportunity, eliminates inventory risk and in a fast growing market, helps secure valuable annuity revenues, without the need to arrange asset financing for any UC related infrastructure. “This is an outstanding, no-risk opportunity for customers to acquire BroadSoft UC-One, and for channel partners to expand their potential market opportunities, recurring revenues and margins,” said Marco Meier, regional vice president, sales - Germany and Eastern Europe, BroadSoft. “A cloud-based OPEX pay-as-you-grow model gives partners and their customers a scalable UC solution to meet their needs as they evolve.” Partners can take advantage of four different service packages, starting from a basic level through to the most advanced UC services, all offered from BroadSoft’s BroadCloud software platform and UC-One apps along with the appropriate Snom UC endpoints. “Total upfront endpoint costs can be an issue for BroadCloud UC-One subscribers, but transforming CAPEX cost into a complete OPEX model takes that adoption barrier away,” said Nadahl Shocair, chief executive officer, Snom Technology AG. “Together with BroadSoft, as two of the major players in the German UC market, we are committed to growing our channel business by accelerating time-to-revenue for our partners.” Reference [1] MZA Report dated September 2015: German 23% CAGR in UCaaS Market 2015-2020 For additional information, visit www.BroadSoft.com.