BroadSoft Delivers Mobile Rich Communications Consumer Offering

April 18, 2012
BroadSoft Delivers Mobile Rich Communications Consumer Offering

By Leveraging BroadWorks, Rogers One Number Service Extends Single Number Calling, Video and Messaging Across Users’ Mobile Devices and Computers
GAITHERSBURG, MD–(Marketwire – Apr 18, 2012) – BroadSoft, Inc. (NASDAQ: BSFT), today announced Rogers Communications, Canada’s largest provider of wireless voice and data communications services, is leveraging the BroadWorks® voice application platform for Rogers One Number — an innovative new offering enabling consumers to use their existing mobile number for rich communications including voice, video and text services across their mobile devices and computers.
Seeking to meet the dynamic mobile and rich communication needs of the Canadian residential market — particularly younger and increasingly connected customers — Rogers Communications turned to BroadSoft® and its BroadWorks platform to deliver a seamless, communications experience spanning the consumer’s mobile devices and computers. Key BroadSoft-enabled features of Rogers One Number include:

  • Single mobile number across devices – Callers dial the user’s mobile number and reach the user on their mobile phone, PC /Mac or any other phone.
  • Flexible call routing – Users can set up rules, to simultaneously or sequentially ring their devices, forward calls or send directly to voicemail.
  • Rich Communications – Voice and video calling are easily accessible from the customer’s enabled devices.
  • Ability to move calls among devices – Users can ensure communication continuity by moving ongoing calls seamlessly from, for example, a mobile phone to a PC.

The BroadWorks platform ensures that mobile rich communications can be easily integrated with its rich feature set, allowing Rogers Communications and other service providers to offer new, differentiated services.
Rogers One Number represents what mobile rich communications is supposed to be about — unfettered mobility and flexibility for consumers to communicate from anywhere and with any device,” said Michael Tessler, chief executive officer, BroadSoft. “By seamlessly supporting video and voice calls under a single mobile number identity across all devices, BroadWorks helps power an offering that truly sets Rogers apart in the innovative Canadian mobile services market.”

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