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Leading UK Telecommunications Provider Is Leveraging BroadCloud for Businesses Seeking Cloud-Based IP Voice and UC Services for Increasingly Mobile Workforce
GAITHERSBURG, MD–(Marketwired – Oct 13, 2014) – BroadSoft, Inc. (NASDAQ: BSFT) today announced that BT will leverage BroadSoft’s BroadCloud^® managed services for BT Cloud Voice — a newly launched cloud-based IP voice and Unified Communications (UC) service for business customers.
BT Cloud Voice provides businesses of any size with the flexibility to extend their core telephony services to a comprehensive range of cloud UC applications and features, including high-definition voice; conferencing; smart call handling, instant messaging and presence; cloud call recording; CRM integration and web collaboration.
“BT Cloud Voice is a highly reliable and flexible business communications system and future-proofed solution for UK SMEs,” said John Thorneycroft, Commercial Managing Director, BT Business. “Our customers expect great value and high quality products, and BT Cloud Voice delivers on both counts with BroadSoft support.”
As a hosted, cloud-based infrastructure, BT Cloud Voice enables customers to rapidly set up and start using a wide range of United Communications capabilities without the associated capital or maintenance costs or engineer visits of a premises-based telephony system. Key benefits of the cloud-based business offering include:

• Improved flexibility and efficiency as business users gain the freedom to remain connected while away from the office with a single, integrated telephone number for their office and mobile phones; as well as access to Unified Communications features from any location.
• The highest level of customer service due to BT’s dedicated Service Hub team of experts and a market-leading configuration delivered through an intuitive web experience.
• The ability to reduce and manage costs easily as the service has limited upfront costs or need to buy, install, maintain or upgrade new telephone systems, hardware or software.
• Business continuity as users can work from anywhere as long as they have a BT Business Internet connection or Wi-Fi on their mobile phone or computer.

“We are thrilled that BT has selected BroadCloud to power the BT Cloud Voice offering, as it reflects an extension of a partnership focused on delivering innovative voice and Unified Communications services to businesses throughout the United Kingdom,” said Michael Tessler, president and chief executive officer, BroadSoft. “As workforces turn increasingly mobile, businesses are looking for a flexible solution with features and applications available to users from one common platform and across multiple fixed and mobile communications devices; this is exactly what BT Cloud Voice will deliver.”
More at www.BroadSoft.com