---
title: "Cooley Catapults to #7 on BTI’s Brand Elite List"
description: "Palo Alto – March 28, 2017 – BTI Consulting Group ranked Cooley #7 on its BTI Brand Elite 28 list. Cooley earned the ranking “on the strength of its innova"
---

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# [Cooley Catapults to #7 on BTI’s Brand Elite List](https://www.cloudcommunications.com/news/cooley-catapults-to-7-on-btis-brand-elite-list)

 Written by [mojotech](https://www.cloudcommunications.com/news/author/mojotech) | Mar 31, 2017 4:00:00 AM

**Palo Alto – March 28, 2017 – **BTI Consulting Group ranked Cooley #7 on its [BTI Brand Elite 28](http://www.bticonsulting.com/themadclientist/clients-see-big-changes-in-law-firm-brandsthe-new-bti-brand-elite-28) list. Cooley earned the ranking “on the strength of its innovation and unprompted recommendations to corporate counsel peers.” BTI’s analysis measures top-of-mind recognition of 426 law firms based on unbiased, direct feedback from 633 in-depth interviews with corporate counsel at the world’s largest organizations. During the course of one-on-one interviews, BTI probed clients as to which law firms they associate with the nine distinct characteristics driving selection, consideration and hiring. Last year, [BTI ranked Cooley #4](https://www.cooley.com/news/coverage/2016/2016-11-30-cooley-commended-for-client-service-employee-satisfaction-and-reputation) on its annual Client Service 30 list. **About Cooley LLP** Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law. Cooley has 900 lawyers across 12 offices in the United States, China and Europe.

[View full post](https://www.cloudcommunications.com/news/cooley-catapults-to-7-on-btis-brand-elite-list)

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