Senior financial leader joins to support next phase of growth and innovation
September 1, 2025 - Enreach, a leading European provider of smart contact solutions, today announced the appointment of Simone van Bijsterveldt as the company’s Chief Financial Officer (CFO). In this capacity, she will be responsible for developing and executing Enreach’s financial strategy.
Van Bijsterveldt brings more than 20 years of senior finance experience to Enreach. She began her career at KPMG before holding CFO positions at major organisations such as Novamedia, known for Nationale Postcode Loterij, and MediaMonks. During the past years Simone acted as CFO-as-a-Service in areas including financial strategy, human resources, legal, M&A, and ESG for startups and scaleups where she has guided companies through funding rounds, governance improvements, and sustainable growth initiatives.
Van Bijsterveldt will lead Enreach’s financial initiative to further strengthen its position as a technology leader in smart contact solutions that enable businesses across Europe to improve productivity and effectiveness. Her experience in driving operational efficiency and embedding sustainability into financial strategies will support Enreach’s growth ambitions and provide a strong foundation for future developments.
“We are delighted to welcome Simone and look forward to her contributions to Enreach’s growth objectives,” said Stijn Nijhuis, CEO of Enreach. “Her broad financial expertise and proven leadership will be invaluable as we continue our journey to enable businesses and partners across Europe to benefit from advanced technologies, and transform the way people communicate, collaborate and work.”
“I'm keen to join Enreach at such an exciting time of its growth journey, and look forward to working closely with the leadership team to strengthen our financial foundation,” said van Bijsterveldt, CFO of Enreach. “The company has earned an outstanding reputation for its business and technology achievements, and I am looking forward to help Enreach build on its success.”