---
title: RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData
description: "RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData: RingCentral expanded its artificial intelligence (AI)"
---

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# [RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData](https://www.cloudcommunications.com/news/ringcentral-ramps-up-ai-powered-portfolio-but-needs-unique-draw-to-outshine-rivals-says-globaldata)

 Written by [Barbara Bouchard](https://www.cloudcommunications.com/news/author/barbara) | Aug 17, 2023 4:00:00 AM

***RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData: RingCentral expanded its artificial intelligence (AI) platform “RingSense” across its portfolio*** [RingCentral, Inc](https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATUVcJDavYetnSCVuQ23tggsZ-2FRyyj-2BLvSqCcudCW83PE6pten27LSO-2BKlhvKlviKfoROItyVZyu8-2Fx0zpLaaPayo-3D1CaY_gXe7ivdC2F1C6yB4fZBI-2B3v9yhp8b89whivXf4sXw5gPGTpyHdL-2BmLLHdpOgrRkuLQP2BK3U3dPu7obqv1lSox1oJFL-2BfdYhIEOVFCekq2g8pr2rcjr6tmHGBE2WOT-2FtfUJGiMSROFr0R2wGsl6KyLZIwxvYl4uNhnnOJ3VH-2FDpCSZ38dqiR0WZekegNmpPxC-2BM1sKjB1O6-2FyMuwSOTuHy7PZsmo5mG6DwjcrtfqsFvZUpqaGmNPJbmVVcNx6ufQgOhnD7Zh071UASLDG9mfKx9-2FCT3MyjwH0TUYdprZjzaR8PmXeBVYRygVGda8-2BC-2BrCpnFcSaeOYodsPSNsn7OCh-2B9jxnz5klOYlJjxx7bjEg-3D), a US-based provider of AI-powered global enterprise cloud communications, video meetings, collaboration, and contact center solutions, has recently expanded its artificial intelligence (AI) platform “RingSense” across its portfolio. However, there remains a need for a compelling draw that can entice customers away from competitors such as Cisco, Zoom, Microsoft and Google, according to [GlobalData](https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATUVcJDavYetnSCVuQ23tggsZrDarp1nbip5dI5uaBwccl79ni3I6r82qEleNGC5AkJMHnmLRQH0kIy-2FBoeD-2FXRhI-3Du_Xu_gXe7ivdC2F1C6yB4fZBI-2B3v9yhp8b89whivXf4sXw5gPGTpyHdL-2BmLLHdpOgrRkuLQP2BK3U3dPu7obqv1lSox1oJFL-2BfdYhIEOVFCekq2g8pr2rcjr6tmHGBE2WOT-2FtfUJGiMSROFr0R2wGsl6KyLZIwxvYl4uNhnnOJ3VH-2FDpCSZ38dqiR0WZekegNmpPxC-2BM1sKjB1O6-2FyMuwSOTuH0OVR0HePL-2F988F8FzCbinJWBLA60bf4HmjMJaRhcNquLIM8iyzVlHMMC-2Bfzr-2Fi1Ohq-2FNVePnngMTCC5kCpIj3-2FtrJiL2GjDoNpN1gklX0W7OUyLqD70HJiN8tB3FdqhBSVoAY8N2DJ7-2B0VgXJ0JZvQ-3D), a leading data and analytics company. Gregg Willsky, Principal Analyst for Enterprise [Technology](https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATUVcJDavYetnSCVuQ23tggsb-2FYeSWs6krzgGdsVyelWE0s8DSII-2BHcL4-2FTkc3l720d5CMA-2FesMM6hmiVWCLAhs-2B0-3DZJC6_gXe7ivdC2F1C6yB4fZBI-2B3v9yhp8b89whivXf4sXw5gPGTpyHdL-2BmLLHdpOgrRkuLQP2BK3U3dPu7obqv1lSox1oJFL-2BfdYhIEOVFCekq2g8pr2rcjr6tmHGBE2WOT-2FtfUJGiMSROFr0R2wGsl6KyLZIwxvYl4uNhnnOJ3VH-2FDpCSZ38dqiR0WZekegNmpPxC-2BM1sKjB1O6-2FyMuwSOTuH87WHgo-2F9z0isKTWhmg3LukynYKVksYm6o0F9E1nk1MUW-2FK1ginrHn-2BmpjMZlwX2YzFfAQUeN3l96BbFWaFnpc5-2BnLxxZfLvRRpBIKGv4mn6RXQV7QHy7SEmaLXVhfSoCuuutTXKygOAsTbsDUd6Zqw-3D) and Services at GlobalData, says: “The expansion of the RingSense platform marks the latest milestone in RingCentral’s rapid build out of its generative AI arsenal.” The parcel of new capabilities represents a multi-front launch with generative AI as the unifying thread. RingCentral has weaved AI into its entire portfolio – across phone, meetings, contact center, and events. Willsky observes: “Viewed collectively, the new features and functionality provide meaningful enhancement to the RingSense platform. What is missing, however, is a lure that will draw competitors’ customers.” More than anything else RingCentral has created upsell opportunities and the chance to generate greater revenue from its existing base. Willsky concludes: “RingCentral has jumped onto the AI bandwagon with both feet. However, it has not articulated what makes its AI more compelling than rivals. A succinct message needs to be crafted; one that leverages the benefit RingCentral has already hinted at in their positioning – increased employee productivity and enhanced value to their company – would be an excellent starting point.”

- [Visit RingCentral](https://www.ringcentral.com/)
- [RingCentral News](https://telecomreseller.com/?s=ringcentral)

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