Android emerged as global leader in smartphone ad impressions, mobile publishing exploded, and brands took big leaps with rich media
San Mateo, Calif. – December 10, 2013 – In a special year-in-review report, Opera Mediaworks,has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world’s largest, reaching 400 million consumers a month via 60 billion ad impressions.
Among the trends:
As a supplement to the report, Opera Mediaworks has released a timeline, Mobile Milestones of 2013. The timeline displays the most important moments in mobile that occurred during the year, from the Samsung Galaxy S4 launch in March and its corresponding mobile-ad campaign to the release of iOS 7 in September and its adoption by 6 in 10 of Apple mobile users within just a few weeks.
To view the graphic and to read the full report, visit http://www.operamediaworks.com/insights/sma.html
About Opera Mediaworks
Opera Mediaworks is the world’s leading mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.