“There’s a lot of money to be made going after the small businesses, and going after their communication needs,” says Amy Lind, Research Manager, Communications Services and UCaaS for IDC. In this podcast, Lind discusses some observations she has made about the communications marketplace and the tendency of some companies to abandon the small scale customer in favor of trying to gain traction among larger enterprises. Lind will be presenting a session called, Big Is Good, Small Customers Are Better: The 2020 UCaaS Market for Resellers at SkySwitch’s Vectors 2019. We hear a preview of what attendees will learn in this session.

Lind feels the smaller end of the UCaaS market is practically neglected by some, and at the same time, smaller customers want integration and a mobility every bit as much as the enterprise. In this podcast we learn about what some of her research reveals and gain insights into building better strategy to gain and keep SMB customers. Lind outline the need to build a subscription model income and importance of product differentiation.

Learn about Vectors 2019 at www.vectors2019.com


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The Cloud Communications Alliance is a peer association dedicated to the growth of industry. We provide the forum industry leaders need to discuss key topics and advance their mutual or individual goals.

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