CCA Vendor News

Podcast: ScanSource Virtual Partner Conference helps partners take next steps in era of rapid change

October 22, 2020

“We sell to 30,000 VARs in North America,” says Tony Sorrentino, President of North American Sales for ScanSource. In this podcast we learn how one of the world’s largest distributors in the communications industry helped their partners this year succeed under extraordinary circumstances. “We are all about helping our partners be successful as they deliver technology solutions to the end customer,” says Sorrentino. In this podcast, Sorrentino is joined by Ansley Hoke, SVP of Global Marketing and Ray Nelson, SVP of Technical Sales and Services as we learn about how ScanSource brought, what Hoke describes as, “…an A-game to the virtual stage”.  Hoke says that the conference represented ScanSource’s commitment to helping partners make connections with the right people, resources and partnerships to help them succeed, “…no matter what’s going on”.  Hoke describes how ScanSource curated content that was carefully chosen based on partner input. Verticals were examined, including challenges faced in education and in related fields. Nelson discusses how partners were offered new ideas and how ScanSource’s timely acquisition of Intelisys is helping the VARs see, understand and execute on opportunities in the subscription model. This podcast offers a glimpse of a prominent distributor that is helping their partner community to migrate not only to selling new products but in helping their customers rethinking their customer’s industries. We learn about upcoming events being offered.

Virtual Partner Conference, visit

Additional information on PowerHours and the upcoming PowerWeek (which is the follow up to Virtual Partner Conference)


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