---
title: Akixi ‘Light Up The Base’ aims to save service providers time, cost and effort – whilst adding value, CCA Podcast
description: Akixi ‘Light Up The Base’ aims to save service providers time, cost and effort – whilst adding value, CCA Podcast
---

[Podcasts | Cloud Communications Industry News & Technologies ](https://www.cloudcommunications.com/podcasts)

# [Akixi ‘Light Up The Base’ aims to save service providers time, cost and effort – whilst adding value, CCA Podcast](https://www.cloudcommunications.com/podcasts/akixi-light-up-the-base-aims-to-save-service-providers-time-cost-and-effort-whilst-adding-value-cca-podcast)

 Written by [Amy Ralls](https://www.cloudcommunications.com/podcasts/author/amy) | Jan 2, 2023 4:14:07 PM

**Akixi sponsoring Cloud Connections 2023**

“Service providers today are much more than just telephone companies,” says Brandon Hagood, Vice President of the Americas. “They’re providing broadband, managed services, SD-WAN, and other applications so they’re very busy doing things they weren’t traditionally doing.” In this podcast, Hagood discusses “Light up the base”, a campaign that makes it easier for service providers and resellers to trial and sell Akixi to their customers. Hagood calls it a turnkey, go to market sales program that’s fully project managed through Akixi, with a way to provide a proof of concept to their customer. That in turn simplifies the walk from trial to sale. The campaign does away with one-off fees – sites and offers self-provisioning. Meanwhile, Akixi can bring in real-time business insights that will be very valuable to the final customer. Here is a path to offer a differentiated product, without the friction of other go to market strategies.

Hagood will be participating as a speaker at the Cloud Communications Alliance (CCA), Cloud Connections 2023, in January, in Fort Lauderdale. Mike Wilkinson, Akixi CPMO, will also be participating on a panel session discussing go to market strategies. Akixi is a gold sponsor of the event.

***Visit ***

- [***akixi.com***](http://www.akixi.com)
- [***https://cloudcommsstag.wpengine.com/event/cloud-connections-2023/***](https://cloudcommsstag.wpengine.com/event/cloud-connections-2023/)

 

https://media.blubrry.com/telecomresellerpodcast/content.blubrry.com/telecomresellerpodcast/AkixiCCA2023podcast_mixdown.m4a

[View full post](https://www.cloudcommunications.com/podcasts/akixi-light-up-the-base-aims-to-save-service-providers-time-cost-and-effort-whilst-adding-value-cca-podcast)

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