Podcasts

Akixi ‘Light Up The Base’ aims to save service providers time, cost and effort – whilst adding value, CCA Podcast

Written by Amy Ralls | Jan 2, 2023 4:14:07 PM

Akixi sponsoring Cloud Connections 2023

“Service providers today are much more than just telephone companies,” says Brandon Hagood, Vice President of the Americas. “They’re providing broadband, managed services, SD-WAN, and other applications so they’re very busy doing things they weren’t traditionally doing.” In this podcast, Hagood discusses “Light up the base”, a campaign that makes it easier for service providers and resellers to trial and sell Akixi to their customers. Hagood calls it a turnkey, go to market sales program that’s fully project managed through Akixi, with a way to provide a proof of concept to their customer. That in turn simplifies the walk from trial to sale. The campaign does away with one-off fees – sites and offers self-provisioning. Meanwhile, Akixi can bring in real-time business insights that will be very valuable to the final customer. Here is a path to offer a differentiated product, without the friction of other go to market strategies.

Hagood will be participating as a speaker at the Cloud Communications Alliance (CCA), Cloud Connections 2023, in January, in Fort Lauderdale. Mike Wilkinson, Akixi CPMO, will also be participating on a panel session discussing go to market strategies. Akixi is a gold sponsor of the event.

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