Intermedia’s Brian Gregory on portfolios, Teams integration, and AI that partners can actually resell
“We’re not just selling AI—we’re giving service providers real products they can sell under their own brand.” — Brian Gregory, Director of Product Marketing, Intermedia
As cloud communications enters a new chapter shaped by Microsoft Teams, agentic AI, and rising customer expectations, Intermedia is helping service providers rethink and rebuild their portfolios from the ground up.
In this episode of Technology Reseller News, Brian Gregory, Director of Product Marketing at Intermedia, joins Doug Green to explore how service providers can capitalize on their home-field advantage—strong customer relationships, existing network services, and trusted brands—by delivering white-labeled UCaaS, CCaaS, and integrated Teams solutions with Intermedia.
🔑 Key Takeaways:
📡 White Label Everything
Intermedia’s business is 92% channel-driven, enabling providers to fully brand and resell its unified communications, contact center, and Microsoft 365 offerings—keeping customer ownership and brand equity intact.
📞 Monetizing Microsoft Teams
With Microsoft Teams commanding nearly 50% of the collaboration market, Intermedia’s Teams-integrated telephony solution (launched August 2024) gives providers a clear path to offer high-margin, full-featured phone and contact center services—all within the Teams interface.
🤖 AI You Can Sell
Intermedia integrates real-world AI functions—like meeting summarization, sentiment analysis, real-time assist, and CRM integrations—into its UCaaS and CCaaS platforms. These features are practical, deployable today, and tailored for mid-market customers and partners.
🎯 Service Provider-Ready
No minimums. No upfront hurdles. Just a success-based model designed to align with provider needs. Vertical integrations (like recent auto dealer CRM tie-ins) and robust APIs help expand revenue streams across industries.
📈 Intermedia’s Formula for Service Provider Growth:
To learn more about Intermedia’s full service provider offering, visit: www.intermedia.com.