“What this industry needs is a fundamentally different approach, not probabilistic, deterministic,” says Gerry Christensen, Plus Trusted Industry Strategist at ICA AI.
In this Telecom Reseller podcast, Doug Green speaks with Christensen about ICA AI’s Plus Trusted platform, an AI-based communications assistant designed to help manage unwanted, suspicious and trusted calls.
Christensen explains that Plus Trusted is built around three basic call treatments: block known bad calls, interrogate questionable calls using AI, or allow trusted calls to pass through normally. The platform uses caller behavior, number reputation and the relationship between the calling and called parties to determine whether a trusted relationship exists before the phone rings.
While ICA AI can use probabilistic AI in gray-area situations, Christensen says the company emphasizes deterministic AI because many calls can be handled based on known patterns and trusted relationships.
The discussion also looks at the growing threat of AI-enabled robocalls, voice cloning and social engineering. Christensen says that as bad actors use AI to automate and personalize attacks, users and organizations will need AI-based protection on their side of the call.
For UCaaS providers, MVNOs, MSPs and channel partners, Christensen says Plus Trusted creates a new opportunity to help customers reduce unwanted calls while preserving legitimate communications. The platform is designed to interoperate with existing carriers and communications platforms.
“We consider ourselves Switzerland,” Christensen says. “You don’t have to be on a specific UCaaS platform. You don’t have to have a specific carrier.”
Visit icatrusted.ai.