Brian Gregory of Intermedia joined Doug Green, Publisher of Technology Reseller News, for a Cloud Communications Alliance (CCA) podcast discussing how Intermedia has quickly become a preferred platform for service providers seeking modern, cloud-based communications.
Intermedia operates as a channel-first UCaaS and CCaaS provider, with more than 90 percent of its business delivered through partners. Gregory explained that the company formally launched its service provider program just two years ago, responding to market shifts as traditional feature-server platforms slowed and demand increased for more agile, cloud-native solutions.
In that short time, Intermedia has signed roughly 30 percent of U.S. tier-two service providers, those with approximately $50 million to $2 billion in annual revenue—an adoption rate Gregory says reflects both timing and platform flexibility.
“The market was ready for a more nimble, cloud-based provider,” Gregory said. “As a cloud platform, we can respond very quickly to changes—whether that’s AI, Teams integration, or new go-to-market requirements—and our service providers can immediately take those capabilities to their customers.”
Looking ahead to 2026, Intermedia’s priorities include practical AI adoption with measurable ROI, deeper vertical-market integrations, and continued expansion of its Microsoft Teams strategy. Rather than replacing Teams, Intermedia enhances it by embedding enterprise-grade telephony and a fully integrated contact center—enabling partners to deliver higher-value services beyond low-margin trunking.
Gregory also highlighted Intermedia’s new migration program, designed to help service providers move legacy hosted PBX customers onto a single, modern platform using automated tools, overlay resources, and financial incentives.
As cloud communications continue to evolve, Intermedia is positioning itself as a growth engine for service providers navigating AI-driven, Teams-centric customer environments.
Learn more: https://www.intermedia.com/