At the Crexendo UGM, Matt Siemens, CEO of NUSO, sat down with Doug Green, Publisher of Technology Reseller News, to discuss NUSO’s innovative approach to AI, its newly announced partnership with Crexendo, and the company’s accelerating global expansion across Europe.
As a major event sponsor, NUSO created a branded lounge area at the conference to facilitate deeper engagement and longer conversations with partners. But Siemens’ main stage presentation captured the spotlight — highlighting NUSO’s AI philosophy and architecture, which centers on creating a digital twin of its network environment to reduce AI hallucinations and improve contextual accuracy.
“Our focus isn’t on AI as a product, but as an enabler — a force that increases velocity and outcomes,” Siemens explained. “By maintaining a live digital twin of our network within the AI environment, we can reduce misinformation, enhance software development, and deliver more meaningful customer experiences.”
Siemens also spoke about the importance of continuous updates to avoid the pitfalls of static AI environments — what he referred to as “hyperreality” — and explored how concepts like vCons act as “micro mirrors” that enrich contextual understanding in customer interactions.
In major business news, Siemens announced a global technology partnership with Crexendo, through which NUSO will provide carrier and related services while expanding its use of the NetSapiens platform into new markets. The company’s European expansion is also gaining momentum, with new operator authority in 14 countries, including recent launches in France, Germany, Italy, and Spain.
“We’ve taken the approach of building regulatory compliance and numbering authority first,” Siemens said. “That foundation gives our partners and customers greater reliability and agility as we expand across Europe.”
To learn more about NUSO’s global communications and AI innovations, visit www.nuso.cloud.