---
title: "OGs: Unveiling the Power of Training with Cisco's Tim Sisneros, B-Lynk Train to Gain Podcast"
description: Train to Gain is the podcast where enablement meets real world.
---

[Podcasts | Cloud Communications Industry News & Technologies ](https://www.cloudcommunications.com/podcasts)

# [OGs: Unveiling the Power of Training with Cisco's Tim Sisneros, B-Lynk Train to Gain Podcast](https://www.cloudcommunications.com/podcasts/ogs-unveiling-the-power-of-training-with-ciscos-tim-sisneros-b-lynk-train-to-gain-podcast)

 Written by [Amy Ralls](https://www.cloudcommunications.com/podcasts/author/amy) | Jan 7, 2026 9:01:10 PM

In the first *Train to Gain* episode of 2026, Erin Raitt and Katie Merrill welcome longtime B-Lynk partner and industry veteran **Tim Sisneros (Cisco)** as part of our OG Series; spotlighting the early partnerships that shaped B-Lynk’s approach to sales enablement and product adoption.

Built for **Cloud Communications Alliance members**, this conversation explores how the shift to **subscription-based UCaaS and contact center services** has changed what truly drives renewals. Tim shares why product adoption (not just implementation) is the foundation of retention, expansion, and long-term customer value.

You’ll learn:

- Why adoption is critical to renewals in a subscription economy
- How continuous training replaces one-time onboarding
- How enablement reduces internal resistance and drives feature usage
- Why “land, expand, and renew” only works when customers actually adopt

For technology providers focused on growth and retention, this episode delivers a clear message: **customers don’t renew what they don’t know how to use.**

New episodes drop twice a month here... [https://www.b-lynk.com/podcast](https://www.b-lynk.com/podcast)

[Episode 13: https://player.captivate.fm/episode/b486dca4-eb6a-4bbc-83d0-0dc08330fbe4](https://player.captivate.fm/episode/b486dca4-eb6a-4bbc-83d0-0dc08330fbe4)

[View full post](https://www.cloudcommunications.com/podcasts/ogs-unveiling-the-power-of-training-with-ciscos-tim-sisneros-b-lynk-train-to-gain-podcast)

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