“This was the best event I’ve attended yet,” says Ivelin Ivanov, is Co-founder Telestax, in relation to having been at several Cloud Communications Alliance (CCA) conferences over recent years. In. this this podcast, Ivanov reflects on the rapid evolution of the cloud communications market, the Cloud CCA and CCA events. “This is the first time I have seen at any conference that every panel, every session… was in reference to the CPaaS market,” says Ivanov. “That was unprecedented.” This podcast features Ivanov’s review and impressions of the event and information on Telestax. “It’ a new era, service companies have to be almost like software companies, they have to move, they have to create constant product value…” says Ivanov about what he observed at the conference. Ivanov discusses the search for sticky high value growth, successes with SD-WAN, and how CPaaS has emerged as an ultimate platform to build high value services. “The type of solutions that we are seeing built with our (Telestax) platform are commanding 80 to 90% margins, (including) unique, tailor-made quickly built solutions for verticals for enterprises,” reports Ivanov on how Telestax is helping service providers stay ahead of the need to offer value.
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