In Episode 21 of Train to Gain, Katie Merrill sits down with Laura Johns, Founder and CEO of The Business Growers, to talk about what AI search is doing to B2B marketing — and what MSPs, IT companies, and telecom providers need to do to stay visible. Laura breaks down zero-click search, answer engine optimization (AEO), and why the companies showing up in AI results are the ones with clear differentiators and real answers to real buyer questions.
If you're wondering whether your company would show up if a buyer asked AI to recommend the best provider in your space, this episode is for you.
Listen now and subscribe: https://www.b-lynk.com/podcast
Episode 21: https://player.captivate.fm/episode/3a3b7896-1135-46c3-87c2-9d51c9f32d55