“If you’re an MSP looking for a growth hack, Viirtue Connect is the place to be.” That’s how Dan Rosenrauch, Co-Founder of Viirtue, describes the company’s upcoming partner conference and its broader mission to help MSPs scale smarter.
In a conversation with Technology Reseller News Publisher Doug Green, Rosenrauch previewed Viirtue Connect 2025, taking place October 7–9 at the Woolworth Theater in downtown Nashville. For the first time, Viirtue is hosting the event outside its Tampa headquarters, choosing Nashville for its central location and vibrant atmosphere. “We don’t often get the chance to see all of our partners in one spot,” Rosenrauch said. “Viirtue Connect is about learning how to grow together — and then celebrating together.”
Despite industry-wide caution on travel budgets, registrations and sponsorships are already surpassing previous years. Rosenrauch credits this to the growing demand for smaller, more focused gatherings. “These bespoke shows resonate more with partners than the giant generalist events,” he noted.
For MSPs, Viirtue Connect promises more than product updates. Attendees will gain hands-on training — from Google Ads and API integration workshops to collaborative Q&A sessions with Viirtue engineers and partners. The event will also showcase the roadmap for the v45 VoIP platform, new integrations such as Authorize.NET, and innovation from Viirtue’s Vibe team. Networking opportunities will extend beyond the sessions, with evening events at Nashville landmarks like Luke’s Rooftop.
Beyond the conference, Rosenrauch emphasized Viirtue’s broader role as a growth partner. From high-margin VoIP services to layered offerings like e-fax, cybersecurity, and AI, Viirtue is equipping MSPs with both the technology and the sales enablement to drive recurring revenue. “Our focus is on brand visibility and customer growth,” Rosenrauch said. “We’re not just handing partners a solution and saying, ‘good luck.’ We’re teaching them how to grow.”
Learn more and register at connect.viirtue.com.