TDC Video - focusing on the user experience, powered by Synergy SKY

In the fast moving, highly competitive video collaboration market, how do you make both the buyers and the service providers happy? As a leading collaboration service provider in Scandinavia, TDC have been successfully providing unified communications services to the market in Sweden, both managed services and cloud services. With new technology entering the market, such as new bridging technologies which enables traditional video conferencing devices to meet with Skype For Business users, TDC decided to establish a new cloud-based service called TDC Video. The key values to be offered in TDC Video was that the focus should be on the user and the user experience, allowing video meeting participants to join meetings anywhere from any device. From TDC’s perspective, it was important that the service offering was flexible but also scalable, meaning that it should support the major video/UC vendors as well as being able to handle very large volumes of users. Synergy SKY Service Provider Edition was chosen as the software platform for the service. With its inbuilt user administration, monitoring, reporting and billing functions, it was the right choice for TDC. “ To build a new service is a comprehensive project”, says Peter Klein, Product Manager at TDC, “not only do you need to put in place the technology that provides the video communication platform to the customers, you also need the administration and back office tools that makes it a cost efficient and reliable service. This is where Synergy SKY comes in.” Hans Kalderin, Global Sales Director at Synergy SKY comments: “When using Synergy SKY for the management of your video services, you don’t need to invest in additional development resources to build, and maintain,a tailor made management system for various UC platforms. With Synergy SKY you will get this out of the box, and you will be up and running with your service very much faster and cheaper than if you are developing it yourself.” “Trying to manage user administration, statistics and billing manually was never an option from a cost, quality and scalability perspective, that was out of the question”, says Peter Klein. TDC Video has been very well received by the customers. The simplicity for the end users and the high quality of the service is making TDC Video one of the most popular video services in Sweden. “Our customers really appreciate the flexibility of the offering, being able to start out small and grow as the organization embraces the positive effects that video has on their productivity and work-life balance”, says Peter Klein. While the business is growing, TDC is continuously looking into adding new features and functions to their cloud solution, that makes life easier to the users. Peter Klein: “ TDC Video will keep on evolving with new features and functions. We have many ideas and good feedback from customers. And there are also other interesting functions in the Synergy SKY platform that could be useful for our customers, such as the scheduling portal that simplifies video meeting scheduling. Simplicity and freedom for the end user, personalized support and automated back-end processes is the key to success for TDC Video.”