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Service Providers Introduce Branded Marketplace With BroadSoft Xtended

September 27, 2011
Service Providers Introduce Branded Marketplace With BroadSoft Xtended

Leveraging Growing Online Marketplace Sales Model to Deliver Integrated, Innovative Communications Applications to Their Customers

GAITHERSBURG, MD–(Marketwire – Sep 22, 2011) – BroadSoft, Inc. (NASDAQ: BSFT), the leading global provider of software that enables mobile, fixed-line and cable service providers to deliver real-time communications over their IP networks, today announced that EvolveIP, Telovations and Simple Signal have introduced branded online marketplaces powered by BroadSoft Xtended™, enabling their enterprise and consumer customers to immediately browse and purchase new voice enabled communications applications online.
With 17.7 billion worldwide mobile applications projected to be downloaded in 2011 according to Gartner, Inc., and the growth of tablet and smartphone usage, we believe telecommunications service providers can augment their revenue streams by capitalizing on the growing trend ofonline, ecommerce marketplaces.
“Our strategic focus for BroadSoft Xtended is to enable our global service provider customers to leverage a cost effective R&D source to rapidly introduce and distribute third-party applications that integrate with other business process and consumer services,” said Leslie Ferry, vice president marketing, BroadSoft. “We believe EvolveIP, Telovations and SimpleSignal are thought leaders in our industry and these rich desktop, mobile, and tablet applications will enable them to differentiate their service offerings from competitors.”
EvolveIP, Telovations and Simple Signal each selected a unique set of applications tailored to the needs of their customers. Some of the applications include:

  • Salesforce Connector – enables enterprise users to search, dial and view incoming callers to accelerate, simplify, and streamline their workflows — directly from their desktop and the hosted CRM system.
  • Go Integrator – provides out-of-the-box BroadSoft integration with over a dozen small and medium business contact managers and customer relationship management (CRM) packages such as ACT!, GoldMine, Microsoft Access, Lotus Notes, NetSuite, and Sage. Go Integrator enables a user of these CRM services to instantly launch a customer record to capture and update each interaction in real-time.
  • Virtual Receptionist – acts as a web-based virtual receptionist for small businesses. When callers dial a business, they may hear a promotional message, product information and routing options to guide them to the proper department or individual. The application also offers advanced, real-time analytics on caller behavior.

“BroadSoft Xtended is an innovative approach to capitalizing on new sales and distribution models that enable us to increase revenue and customer retention by providing productivity-enhancing applications from thousands of app developers,” said Guy Fardone, chief operating officer and general manager, EvolveIP. “As the market has moved from closed, proprietary services to open, integrated capabilities, consumers expect service integration between their business and personal lives.”
Marc Tribbe, director product development, Telovations, adds, “Today, enterprise users want to access and use applications with the ease, control, and variety previously only available with consumer offerings. BroadSoft Xtended has enabled us to meet these rising expectations. Extending the capabilities of the BroadWorks® platform with the latest niche applications is a key component of our strategy to deliver innovative cloud communications solutions to our customers.”
Global service providers that leverage BroadSoft Xtended can realize several significant benefits, including the ability to:

  • Enable their enterprise and consumer customers to browse, preview, purchase and run applications that integrate their communication services with other web and mobile services.
  • Leverage a new, cost effective sales channel to generate incremental revenue that complements traditional sales channels.
  • Quickly deploy a hosted online marketplace with minimal costs.
  • Tailor their online marketplace by selecting applications from a broad range of BroadSoft Xtended applications that meet the needs of their customers.

For additional information on BroadSoft Xtended and benefits to service providers visit
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will” and ” believe” and other similar terms and phrases and include, among others, statements regarding the benefits to service providers provided by BroadSoft Xtended including the ability to differentiate their service offerings from competitors or drive revenues. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether BroadSoft Xtended will empower service providers to rapidly and cost effectively deploy application storefronts, increase revenue opportunities, differentiate service offerings from competitors and spur innovation that benefits their enterprise customers and consumers, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-Q for the quarter ended June 30, 2011, filed with the Securities and Exchange Commission on August 8, 2011, and in BroadSoft’s other filings with the SEC. All information in this press release is as of September 22, 2011. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

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