‘Video Chatterbox Nation’ examines Americans’ attitudes toward video communication, offers insights on transition from social to commercial uses, pervasiveness across industries
HOLMDEL, NJ–—Nexmo, the Vonage API Platform (NYSE:VG), today unveiled the results of “Video Chatterbox Nation,” a study of Americans’ attitudes toward video communication, its evolution from social to commercial applications, and its pervasiveness across various markets. The survey of 1,100 Americans revealed changing consumer behaviors and expectations around live video1.
The study found that live video has reached near-universal adoption for social use among friends and family as it becomes more accessible and easy to use. With one in three people video chatting at least once a week, video calls are quickly becoming an equal channel to voice calls.
Millennials in the lead
With a 175 percent increase in their regular live video usage in the last three years, millennials represent the largest group of live video users, and one-fourth of young people video chat on a daily basis. Almost half of people aged 35-54, and 25 percent of those 55 and older, report they are video chatting more than they were one year ago.
Additional key findings include:
As video calling with businesses and brands becomes more mainstream, industries are adopting it at different rates. While it is still in the early growth phase, video is on track to become a mainstream form of consumer to business communication. Among the 11 industries included in the study, highlights include:
The study also examined trends in education, professional services, insurance, customer service, sports and gaming, and trades and repairs.
For the full results of the Vonage Video Chatterbox Nation study, please visit www.tokbox.com/resources/video-chatterbox-2018.
1Video Chatterbox Nation 2018 study was created by TokBox, purchased by Vonage in August 2018, and administered by Toluna via the Toluna platform. The anonymous nationwide survey involved a sample of adults (18+ years of age) in accordance with US census representation figures for age, region, race, ethnicity, gender and income.
More at https://www.vonage.com/business/.