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Washington-based, Award-winning Call Center Boosts its Social Media Presence Using a “Bionic” Strategy

October 30, 2012
Washington-based, Award-winning Call Center Boosts its Social Media Presence Using a “Bionic” Strategy

Sound Telecom, a leading provider of 24 hour Telephone Answering, Call Center and Cloud-Based Communication Services sees meteoric rise in social media presence by partnering with social media agency, Project Bionic.
Seattle, Washington, October 30, 2012 – Sound Telecom, a nationwide provider of 24-hour Telephone Answering, Call Center and Cloud-based Communication Services, just got “Liked” on Facebook. But that is not all. Sound Telecom engaged local Seattle-based Project Bionic to develop and implement a social media strategy to realize a 722% increase in its Facebook fan base in just five months. Project Bionic began in 2009 to help companies meet the challenges and opportunities of the emerging social media and mobile world. Project Bionic specializes in helping companies create human experiences with technology.
Developing these experiences increased the exposure of Sound Telecom’s services to its customer base. The goal, ultimately, is to create ongoing, thoughtful and purposeful engagement with customers. “It is a wonderful thing to be Liked!” exclaimed president and founder of Sound Telecom Michael LaBaw. “We can now directly engage our customers socially and genuinely. This has improved our customer relationships in general and responsiveness to their comments and suggestions.”
But Project Bionics’ strategy didn’t stop there. Sound Telecom’s followers on Twitter increased 282% over the same time period. “Twitter is very useful to our operations team,” Chief Operations Officer Brian Gabriel commented. “Using @soundtelecom, I can notify our customers about important features that our service offers using Twitter. I get almost immediate feedback. This really helps us to respond virtually and in real time.” Sound Telecom began a comprehensive customer outreach program in early 2011. Those program plans are now bearing fruit. “Our expanded social media presence makes it easier for me to reach out to customers and truly thank them for their business,” said Cheryl LaBaw, Director of Customer Relations. “Our contact with customers has risen dramatically.”
“We are proud to be working with Sound Telecom”, said Jason Richards, President of Project Bionic. “Their commitment to excellence and their dedication to customer service make them one of the best companies in the call center and answering service industry and a great partner for us.”
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