The Cloud Communications Alliance (CCA) today filed comments with the Federal Communications Commission supporting enhanced Know‑Your‑Customer (KYC) guidance for voice service providers as a key measure to combat illegal robocalls.
In its filing, CCA agreed that originating providers are best positioned to prevent unlawful calls from entering communications networks, while emphasizing the need for regulatory clarity and flexibility. The Alliance urged the FCC to explore mechanisms for KYC portability, allowing providers to rely on previously completed compliant due diligence, particularly when independently verified.
CCA also encouraged the Commission to avoid enforcement approaches that could impose strict liability on providers acting in good faith and instead adopt safe harbor protections for companies that follow FCC KYC requirements or utilize accredited third‑party verification.
“Effective KYC policy should deter bad actors while reducing unnecessary friction and compliance fatigue for legitimate businesses,” said Joseph Marion, President of the Cloud Communications Alliance. “Clear standards and safe harbors will help promote innovation, competition, and more effective fraud prevention across the voice ecosystem. We will discuss KYC from an international perspective at our June 3-4 conference in Almere, Netherlands.
The Cloud Communications Alliance is a member‑driven non‑profit trade association representing cloud communications service providers committed to ethical business practices, innovation, and protecting consumers from fraud and abuse.