Sarenet consolidates its commitment to artificial intelligence and cybersecurity with innovative projects aimed at SMEs

• Aware of the great social impact of AI, the company advocates for outreach initiatives that promote responsible, critical, and ethical use of these emerging technologies.
• AI solutions feature a secure and confidential approach that strengthens the protection of sensitive data, ensuring that information never leaves the company's management perimeter.

Zamudio - September 17, 2025 - As part of its 30th anniversary, Sarenet , a voice, data and hosting services operator specializing in businesses, reaffirms its commitment to innovation, cybersecurity and the boost to SMEs through a powerful investment strategy in artificial intelligence ( AI ) and an ambitious R&D&I plan . The company, which serves more than 4,500 clients , has developed cutting-edge projects based on AI , while also finalizing the launch of a new Data Center in Derio, the result of an investment of 20 million euros.

Sarenet maintains a strong commitment to R&D&I, with a planned investment of 1.8 million euros by 2025 , representing 6% of its revenue . This commitment to innovation translates into its own and collaborative developments that seek to respond to the technological challenges of SMEs, applying smart, sustainable, and scalable solutions.

Projects that apply AI with a practical and human approach

While AI is already an operational reality at Sarenet, the company remains keenly aware of its social impact and champions outreach initiatives that promote responsible, critical, and ethical use of these emerging technologies. For Kepa Unzilla, Sarenet's Business Development Director , " artificial intelligence doesn't replace our services; it reinforces them. Innovation isn't a promise: it's a sustained investment with tangible results that improve the technological life of companies ."

Among the most relevant projects developed by the R&D team and the Sarenet Foundation are:

• AI-powered DDoS defense , which allows threats to be detected and mitigated in seconds thanks to anomaly detection models trained on legitimate traffic. 
• Strengthening internal cybersecurity through AI , detecting lateral movement in corporate networks and advanced threats such as phishing and identity theft. 
• Educational collaboration with CIFP Ciudad Jardín , integrating AI into vocational training through the joint development of tools such as an intelligent document manager. 
• Internal AI-based tools for technical support , which assist human staff with precise answers using language models and RAG (Retrieval Augmented Generation) systems trained with proprietary terminology. 
• Early detection of anomalies in the data center, anticipating potential HVAC and energy failures using machine learning. 
• Customer clustering with AI to better segment your portfolio and optimize sales and territorial expansion campaigns. 
• Application of AI in the primary sector through the Artza AI project, which improves animal welfare by monitoring behavior using sensors and using satellite images to monitor pasture quality, all supported by intelligent connectivity.

A state-of-the-art data center to drive secure digitalization

In parallel with the launch of these AI projects, the company is finalizing the commissioning of the new Data Center located in the Derio Communications Hub in Bizkaia. The infrastructure will allow the implementation of artificial intelligence solutions aimed at SMEs, with a secure and confidential approach, thus reinforcing the protection of sensitive data and ensuring that information never leaves the company's management perimeter. This philosophy of " data sovereignty " and proximity is essential for SMEs, which increasingly need local, secure solutions adapted to the new digital context.

Since its founding in 1995, Sarenet has consolidated a comprehensive offering of connectivity, cloud, cybersecurity, and communications services, with a clear focus on customer service and quality. The recent expansion of its 24x7 Security Operations Center (SOC) and the integration of AI into its solutions reinforce its role as a technological ally for the digital transformation of SMEs.

SARENET SAU ( www.sarenet.es ) has established itself as one of the leading voice and data providers in the business sector nationwide. The company specializes in providing comprehensive, high-quality services to businesses. It offers a comprehensive service that ranges from high-speed, reliable connectivity to high-performance Data Center services, including cloud computing solutions, equipment and application hosting, private networks, IP telephony, mobile and virtual PBX solutions, professional email, managed cybersecurity solutions, and Industrial IoT. Thanks to its wide offering, Sarenet is able to meet all the Internet-related needs that businesses may have, providing a tailored service to all those customers who are increasingly using the Internet to improve their management and communications.