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DEUTSCHE TELEKOM INTRODUCES DEUTSCHLANDLAN CLOUDPBX NATIVE UC, POWERED BY BROADSOFT

Deutsche Telekom take advantage of the BroadSoft Business suite and UC-One application, to offer a complete unified communication (UC) experience to all German market segments with a fixed mobile native dialing experience.

Hannover, Germany, March. 21, 2017 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communications as a service (UCaaS) leader, today announced it is powering the Deutsche Telekom CloudPBX offer DeutschlandLAN CloudPBX. Users of this Deutsche Telekom solution will benefit from a native dialer and make use of a self-care portal mobile application which provides advanced feature control. The offer includes a complete unified messaging experience, including: delivery of integrated HD audio, one number, messaging, screen sharing, file sharing and conferencing.

To date, the native phone dialer UC experience on mobile devices has limited business users to basic calling features that fall short of the communication needs of today’s mobile-centric workforce. Additionally, other over-the-top (OTT) cloud PBX and unified communications services have provided a complicated user experience, leaving customers to awkwardly tie together separate wireline and wireless numbers to support mobile workers.

DeutschlandLAN CloudPBX offers all German business markets, between 2 and 10,000 seats, advanced business features within the native mobile dialer, with the enhanced offer of a turnkey self-managed solution via an advanced feature portal. By integrating bMobile – an embedded BroadSoft capability that enables multi-device, multi-identity advanced business calling features and capabilities – with Deutsche Telekom’s superior network technology, the solution powered by BroadSoft allows employees to leverage DeutschlandLAN CloudPBX services from any compatible device and benefit from an improved customer experience.

“Deutsche Telekom have trusted BroadSoft products for 10 years.”, said Peter Arbitter, Head of Portfolio & Marketing – Enterprise Customers, Deutsche Telekom, “Signing up to the Powered by BroadSoft program will be a key enabler in helping us build and sustain market leadership, and we believe DeutschlandLAN CloudPBX is a significant game changer for businesses of all sizes in the German market”.

“Businesses need a productive mobile experience to succeed in today’s competitive climate, where every call is a missed opportunity,” said Marco Meier, vice president of sales, BroadSoft Germany. “Deutsche Telekom’s innovative routes to market, with the ability to serve customers from their business sales teams, their retail stores, and their large partner community, provides a best-in-class sales and support experience for business customers.”

More at https://www.broadsoft.com/.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and includes, among others, statements regarding the benefits to Deutsche Telekom resulting from the use of the BroadSoft platform. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the BroadSoft platform by Deutsche Telekom, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission, or SEC, on February 23, 2017, and in BroadSoft’s other filings with the SEC. All information in this release is as of March 21, 2017. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

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