When Voice AI Goes Off-Script: Why Edge Cases Make or Break Customer Experience
By Yaniv Masjedi, Chief Marketing Officer at Nextiva
The CCA is a great collaborative organization, comprised of leading industry experts across the whole “cloud voice” sector (especially for UCaaS and CCaaS) and is a forum for industry trends, updates, and the future direction of the cloud communications market. It is also supported, and enriched, by strategic members from a wide variety of hardware and software solutions.
Graham Williams
CCA Board Member
The CCA provides me with valuable insights on industry trends, M&A activities, and important technology roadmap updates that help propel my company forward in this dynamic industry. It’s invaluable to have access to smart, like-minded global cloud-industry leaders.
Armen Martirosyan
CCA Board Member & Co-Founder and CEO, BluIP
The speakers and best-practice sessions at our meetings provide a lot of value to my company and me.
Jim Kaiser
CCA Board Member & CEO, J-Curve Technologies
CCA is valuable to me because of the substantive thinking that comes out of the organization, the lobbying activities in Brussels and Washington, D.C., and the presentations at our SpeakUp meetings - which are interesting, informative, and fun.
Rick Sulman
CEO, Speakup BV
26 August 2026
7 August 2026
The One-Minute Rule: An AI Receptionist’s Ticking Clock for Texting
By Yaniv Masjedi, Chief Marketing Officer at Nextiva
27 July 2026
AI Call Handling at Scale: Why Multi-Location Systems Fail Without Unified Architecture
By Yaniv Masjedi, Chief Marketing Officer at Nextiva