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JEFF KAHN APPOINTED BROADSOFT’S CHIEF TRANSFORMATION OFFICER

UCaaS leader adds experienced technology executive to focus on organizational transformation.

GAITHERSBURG, MD, July 28, 2016BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) leader, today announced that it has appointed Jeff Kahn as Chief Transformation Officer. In this newly created position, Kahn will oversee Human Resources, and identify strategic initiatives that enhance organizational effectiveness and help drive BroadSoft’s investment in human capital.

“By anticipating shifts in the rapidly evolving communications technology industry, BroadSoft has been able to stay ahead of the innovation curve and grow into a global leader in cloud unified communications,” said Michael Tessler, president and chief executive officer, BroadSoft. “With that growth in mind, Jeff will help our company and culture as we expand cross-functional activities across key areas of our business and organization.”

“BroadSoft is at an exciting inflection point with a great global leadership position in UCaaS,” adds Kahn. “By working closely with our management team and the rest of the BroadSoft organization, my focus will be onfacilitating corporate change, organizational agility and ongoing improvement, in order to support BroadSoft’s efforts to achieve company goals.”

Prior to joining BroadSoft, Jeff served as AudioCodes’ Chief Strategy Officer. Earlier in his career, Jeff wasFounder and Managing Director of Strategy3i, a consultancy that he established in 2007. Jeff also served as director of investment banking at the Maxim Group LLC, as well as Chief Strategic Officer of Ruder Finn International.

For additional information, visit www.BroadSoft.com.

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