Guildford UK, March 7, 2017 – As businesses in Europe increasingly look to adopt cloud technologies, Avaya announced today ScanSource, a leading global provider of technology products and solutions, will be the first wholesale distribution partner in the EU for Avaya’s cloud solutions. Based on Avaya’s Powered by IP Office, ScanSource will provide its reseller partners with cloud-based solutions they can market to their end-user customer base.
The cloud market is expected to rise across western Europe at a compound annual growth rate of 23.2 percent between 2015 and 2020, according to market researcher IDC, with spending in the region forecast to hit $24.1 billion this year. Avaya’s solutions leverage cloud technology to meet businesses’ needs for highly efficient and cost-effective engagement and collaboration offerings, enabling them to move at the pace today’s digital market demands.
Resellers will be able to provide their customers with the same rich communications experiences they would expect from Avaya solutions delivered on-premises but in a streamlined model that allows companies to better manage costs by eliminating up-front capital investments and upgrades.
Channel partners will also benefit from the combined reach and market share of Avaya and ScanSource, enabling them to build innovative solutions for their end-user customers and deliver future-proof communications experiences. Businesses will have greater flexibility to react to changing market conditions and demands, and will be better placed to leverage emerging technology trends. What’s more, ScanSource is Avaya’s largest global distribution partner and is committed to providing an in-depth knowledge of Avaya’s solutions and the tools and value-added services resellers need to grow their business.
“ScanSource is committed to helping its channel partners maximize their business opportunity and deliver the best experiences to their end-user customers. This partnership with Avaya will enable us to give our partners the freedom to sell cloud-based solutions to their customers, while benefiting from the reliability and quality that is synonymous with the Avaya brand.” James Vickerage, president, ScanSource Imago.
“As enterprises in Europe increasingly look to adopt cloud-based solutions, the EU channel has been calling out for more agile methods of meeting their customers’ demands. By combining with ScanSource, we can more effectively reach the indirect channel, enabling resellers to leverage our cloud-based solutions and create innovative offerings that meet today’s digital business needs. We look forward to developing this partnership and offering a wider range of solutions and services in a cloud-based model.”
—Ioan MacRae, UK Managing Director, Avaya