News

Two Years in Development, Scalable High-Performance SaaS Platform Supports Textable Phone Numbers, ‘American Idol’-Style SMS Voting, Mobile Coupons and IVR — Puts the Power of Mobile to Work for Businesses 
SANTA MONICA, Calif. (September 11, 2012) – CallFire (CallFire.com) today extended its position as a leading provider of text message and voice apps that help organizations grow, with the launch of a definitive next-generation platform capable of scaling to meet the exploding global demand for advanced cloud telephony features, services and capacity.
Built from the ground up using technologies leveraged by Internet giants like Facebook, and the feedback of hundreds of customers over a five-year period, the new CallFire is a cross-datacenter SaaS platform with no single point of failure.  Designed to be highly available, the new platform comes equipped with a host of new features and an elegantly intuitive interface that customers can use to create, scale and monitor their cloud telephony campaigns.  These easy-to-use business apps can be used to create ongoing engagement with any business and its customers.
“The new CallFire can be described as the Constant Contact of text messaging and voice automation,” said Dinesh Ravishanker, CallFire Co-Founder and CEO.  “CallFire can now scale to support millions of users, and our new and expanded text messaging, call tracking, telephone alert and interactive voice features are best-in-class.”
Long-time CallFire customers like Webtrix (Webtrix.com), which builds and hosts a wide array of mobile applications and websites, are already praising the new apps.
“CallFire.com provides all the tools to mount a successful mobile communications campaign to create customer engagement using SMS keywords and short codes, increases sales with voice alerts, and tracking call volume using textable phone numbers and the CallFire dashboard,” said Blake Johnston, CTO of Webtrix, which beta tested the new app. “The new interface is easy to use and is accessible from anywhere using almost any device.”
Among the new and improved features of the new CallFire platform:

• Textable phone numbers. With this new feature, customers can interact with businesses via a landline phone number using SMS text messages, thereby establishing a new channel for marketing and communication.  Appointment reminders, important updates, SMS polls – almost anything is now possible with CallFire’s textable virtual phone numbers. Users simply type a message, upload their contacts and schedule delivery. New features include long-code text messaging, short-code keyword purchase and American Idol-style text message voting.
• Sophisticated call tracking with integrated analytics.  Using the new CallFire dashboard, customers can connect directly to Google Analytics for real-time results and ROI measurement. CallFire can now increment an existing Google Analytics dashboard automatically.  Users can purchase local or toll-free numbers and can even download reports for each number and record calls at no extra cost.
• Opt-in voice broadcast. CallFire lets your business record a message and send it to your opt-in customer list, just about anywhere in the world.  The platform supports advanced scheduling, DNC scrubbing and time-zone dialing so calls are delivered at the right time locally.  There are no contracts or start-up fees, and campaigns can seamlessly scale in the cloud as demand arises.
• Cloud Call Center and Interactive Voice Response (IVR).  CallFire’s legacy call center product enables developers to create world-class call centers that work with any phone, anywhere, and include scalability to hundreds of thousands of callers.  CallFire’s IVR designer and AP makes building phone trees a snap and provides the tools to seamlessly integrate voice and SMS applications.

More at callfire.com