Two Years in Development, Scalable High-Performance SaaS Platform Supports Textable Phone Numbers, ‘American Idol’-Style SMS Voting, Mobile Coupons and IVR — Puts the Power of Mobile to Work for Businesses
SANTA MONICA, Calif. (September 11, 2012) – CallFire (CallFire.com) today extended its position as a leading provider of text message and voice apps that help organizations grow, with the launch of a definitive next-generation platform capable of scaling to meet the exploding global demand for advanced cloud telephony features, services and capacity.
Built from the ground up using technologies leveraged by Internet giants like Facebook, and the feedback of hundreds of customers over a five-year period, the new CallFire is a cross-datacenter SaaS platform with no single point of failure. Designed to be highly available, the new platform comes equipped with a host of new features and an elegantly intuitive interface that customers can use to create, scale and monitor their cloud telephony campaigns. These easy-to-use business apps can be used to create ongoing engagement with any business and its customers.
“The new CallFire can be described as the Constant Contact of text messaging and voice automation,” said Dinesh Ravishanker, CallFire Co-Founder and CEO. “CallFire can now scale to support millions of users, and our new and expanded text messaging, call tracking, telephone alert and interactive voice features are best-in-class.”
Long-time CallFire customers like Webtrix (Webtrix.com), which builds and hosts a wide array of mobile applications and websites, are already praising the new apps.
“CallFire.com provides all the tools to mount a successful mobile communications campaign to create customer engagement using SMS keywords and short codes, increases sales with voice alerts, and tracking call volume using textable phone numbers and the CallFire dashboard,” said Blake Johnston, CTO of Webtrix, which beta tested the new app. “The new interface is easy to use and is accessible from anywhere using almost any device.”
Among the new and improved features of the new CallFire platform:
More at callfire.com