Cloud Contact Center Solutions Provider Standardizes on CounterPath Bria Desktop Softphones

CounterPath logoCustom-Branded Bria Desktop Clients Will Be Only Softphone Offering to Pair With Services Moving Forward
VANCOUVER, BRITISH COLUMBIA - June 23, 2016 - CounterPath Corporation (NASDAQ:CPAH)(TSX:CCV), a global provider of award-winning over-the-top (OTT) Unified Communications solutions for enterprises and carriers, today announced a current customer who has generated over $1.1 million in revenue for the company, and a leading cloud contact center solutions provider, has standardized on its customized version of CounterPath's Bria desktop softphone. This standardization means that customers of the company will no longer be able to implement their own softphones to use with the company's services as these applications have presented reliability, security and support challenges in the past which are all addressed by the company's custom version of Bria. "This standardization announcement showcases not only the strength of our Bria desktop client, but how custom branding can create a unique, value-adding solution for specific use cases like contact centers," said Todd Carothers, EVP of Sales and Marketing at CounterPath. "With DMG Consulting LLC projecting seats for cloud-based contact center infrastructure to grow by 25% in 2016 and 2017, and 20% in 2018 and 2019, we see further opportunity for these types of solutions not only with this customer but to the market in general." CounterPath was initially chosen by the customer in 2010 because it required an IP softphone that would utilize all of the benefits of its robust cloud technology and provide high-quality voice and encryption. Additionally, a key requirement was identified to provide contact center agents with a user interface (UI) that would minimize distractions and restrict access to controls that could disrupt or disable the contact center agent's device. To meet these requirements, CounterPath customized and re-branded its Bria desktop softphone, which already included HD voice quality and enhanced security features, to meet user interface design needs. By stripping down feature accessibility on the interface, CounterPath increased productivity for agents by allowing them to interact with only the necessary calling features in a single call center application. With a current Bria deployment of 70,000 agents and projected growth to over 100,000 agents in the next year, the customer has demonstrated that Bria softphones add significant value to its customers. For more information about CounterPath's Contact Center solutions, visit: www.counterpath.com/call-centre.
Cloud Communications Alliance

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