What Agents Really Want: The Truth About Routes to Market

We’re putting agents front and center to talk candidly about what’s working—and what’s not—when it comes to selling cloud communications. In a market full of evolving platforms, pricing models, and partner programs, agents are navigating a complex landscape of choices. So what influences who they lead with? What drives loyalty (or lack thereof)? And how can vendors show up in a way that actually helps them close deals?

 

Moderated by Janet Schijns, this session brings together top-performing agents and channel leaders to unpack the real dynamics of the partner experience—comp plans, enablement, support, friction points, and the future of indirect routes to market. Whether you're a vendor, distributor, or channel strategist, you’ll leave with raw insights and real talk you won’t hear in a pitch deck.