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Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform
20 Dec, 2019
Newest Notified feature lets PR and marketing professionals effectively search, monitor and measure podcasts for brand mentions and media exposure
OMAHA, Neb. -- Dec. 19, 2019 -- Intrado, a global leader in technology-enabled services, today announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and marketing professionals now have more opportunity to look across a broader spectrum of media for relevant mentions of their brand.“The podcast industry generated an estimated $479 million in revenue1 in 2018 and is expected to grow to more than $1 billion by 2021. In 2019, nearly one-third of Americans listened to podcasts monthly2. Clearly this is a medium that PR and marketing professionals cannot afford to ignore,” said Ben Chodor, President of Intrado Digital Media. “Our mission with Notified is to arm our customers with the data and insights they need to make informed decisions about their campaign strategies. Adding podcast monitoring to our platform is the next step in ensuring they have access to the entire media ecosystem, all within a single platform.”
A Media Snippet accompanying this announcement is available by clicking on the image or link below:
This new feature allows users to create searches and alerts for every word spoken in more than 20,000 popular podcasts. In addition to English, podcasts are indexed in Spanish, French, Italian, German and Greek. Notified is an integrated workflow solution for real-time media monitoring, publishing and measurement. With a single login, customers can:- Listen - Get an instant view of media exposure across global news outlets (online, blogs, print and podcasts) and tap into millions of social media conversations from more than 150 countries.
- Connect - Discover relevant journalists and brand influencers in real time, from the most viral to the smallest niche. AI-powered recommendations provide optimal engagement and outreach strategies.
- Publish - Create highly visual, dynamic newsrooms that curate owned and earned media and user-generated content. Distribute multimedia press releases via GlobeNewswire and auto-publish to online newsrooms.
- Amplify - Turn customers and brand ambassadors into a marketing force using visualized feeds to syndicate user-generated content from any social media platform directly to websites or other digital touchpoints.
- Measure - Combine insights from earned media performance with owned social account data and media outreach analytics for a 360-degree view of campaign performance.
- Source: FY 2018 Podcast Ad Revenue Study: A Detailed Analysis of the US Podcast Advertising Industry, PwC and the IAB, June 2019
- Source: The Podcast Consumer 2019, Edison Research, 2019
