Podcast: GENBAND delivers marketing program to partners

In our market, many companies are able to provide great service and master the technology behind that delivery, but struggle with marketing. Telcos who historically functioned with minimal marketing now must promote a wide variety of services and products. Becky Kendrick, GENBAND’s Go To Market and Channel Marketing Director, is working to close that gap. In this podcast, we learn about a rich variety of value added programs GENBAND offers her partners with ready-made messaging, art along with customized consultancy. The podcast discusses how these resources help GENBAND’s customers do effective marketing leveraging GENBAND’s strong experience with all aspects of delivering an effective marcom plan.
http://media.blubrry.com/telecomresellerpodcast/content.blubrry.com/telecomresellerpodcast/Genband_Marketing_7_18_2017.mp3

Cloud Communications Alliance

Related Posts

Browse these posts below for the latest in cloud communications news and insights.

Two Revolutions, One Conversation: Sinch on RCS, AI, and the Human Factor in Communications, Podcast
“Voice isn’t dead. It’s forming a great alliance with AI.” — Julia Fraser, ...
Jabra Introduces Human-Focused AI with Engage AI Complete: A Smarter, Kinder Future for the Contact Center, Podcast
"We don’t alter how people sound—but we do help them become better ...
Securing the Message: How Rich Business Messaging Delivers CX and Security in an AI-Flooded World, iconectiv Podcast
Podcast with Chris Drake, SVP at iconectiv, hosted by Doug Green, Publisher, ...