In our market, many companies are able to provide great service and master the technology behind that delivery, but struggle with marketing. Telcos who historically functioned with minimal marketing now must promote a wide variety of services and products. Becky Kendrick, GENBAND’s Go To Market and Channel Marketing Director, is working to close that gap. In this podcast, we learn about a rich variety of value added programs GENBAND offers her partners with ready-made messaging, art along with customized consultancy. The podcast discusses how these resources help GENBAND’s customers do effective marketing leveraging GENBAND’s strong experience with all aspects of delivering an effective marcom plan.