Securing the Message: How Rich Business Messaging Delivers CX and Security in an AI-Flooded World, iconectiv Podcast

Podcast with Chris Drake, SVP at iconectiv, hosted by Doug Green, Publisher, Technology Reseller News

“Anything that’s powerful and transformative, you have to follow the directions.” — Chris Drake, iconectiv

In an era where mobile numbers have become not just identifiers but wallets, communication channels, and business platforms, ensuring trust and authenticity in messaging has never been more important. In a timely and in-depth discussion, Chris Drake, Senior Vice President of Corporate and Business Development at iconectiv, joined Technology Reseller News publisher Doug Green to explore the emerging role of Rich Business Messaging (RBM) in a world increasingly threatened by AI-driven fraud.

From Mobile Vulnerability to Trusted Conversations
Chris Drake highlights how the ubiquitous mobile phone number—once just a contact point—has become a rich target for impersonation scams, deepfake fraud, and phishing attacks. RBM, built on the global RCS (Rich Communication Services) standard, offers businesses a secure, multimedia-rich way to communicate with customers while solving for the twin challenges of CX (Customer Experience) and security.

Drake explains that RBM delivers interactive, tap-based messaging (like carousels and smart reply buttons), enabling users to easily engage with brands. But the real differentiator lies in the secure onboarding and authentication behind every message. With iconectiv as a trusted vetting authority, senders are cryptographically verified and continuously monitored—ensuring only legitimate entities are allowed to reach consumers via RBM.

A New Messaging Paradigm
RBM transforms mobile messaging into what Drake calls “conversational commerce.” But with that transformation comes responsibility. Businesses must “use as directed,” meaning onboarding, identity proof, encrypted connections, and authenticated communication paths must be properly implemented. Otherwise, the very tools meant to protect users could be exploited by bad actors.

As Drake notes, “RBM brings that sense of legitimacy which is so lacking lately.” It provides a path forward where consumers feel safe engaging, buying, and responding via mobile—and brands can confidently deliver interactive experiences without compromising security.

iconectiv’s Role
iconectiv supports this evolution by offering identity vetting, cryptographic proofs, and continuous monitoring of sender behavior. The company ensures that brands not only enter the RBM ecosystem with integrity—but maintain that integrity over time. Drake emphasizes the importance of ongoing oversight to detect anomalies, malicious links, or reputational issues that may arise after initial onboarding.

Conclusion
RBM is more than just a messaging upgrade—it’s a foundational shift in how businesses communicate in a mobile-first, AI-challenged landscape. With proper implementation, it offers a rare balance: a better customer experience and stronger protection against fraud.

To learn more about RBM and secure digital messaging, visit iconectiv.com.