CCA Vendor News

Akixi Announces Availability of Intelligence Hub

March 27, 2023

Key new product opens up huge upsell opportunities for cloud communications providers.

London, United Kingdom – March 27, 2023 – Akixi, the leader in cloud communication customer engagement solutions announces the availability of Intelligence Hub, the industry’s small business customer intelligence tool for cloud communications providers.

Intelligence Hub is a new product deployed in AWS alongside Akixi Business Insights, that drives rapid upsell of Akixi premium products onto a cloud communication user base. Intelligence Hub ingests user data from Business Insights, and presents key metrics to a service provider sales channel, enabling them to target and upsell accounts. Intelligence Hub also includes customer nurturing and trial management capability, allowing service providers to run upsell campaigns from a single system which links back into their existing CRM systems and other Martech.

Currently in public preview with service providers, the Intelligence Hub has identified opportunities for several thousand seats of new services into a number of large, distributed retail organisations, each worth over $100,000 each.

“After Akixi launched Business Insights we quickly saw the potential to harvest its rich data sets to target upsell opportunities in the cloud communications market” commented Craig Decker, CEO of Akixi. “Intelligence Hub brings something truly unique to the market and it is already proving extremely popular with our service provider customers in public preview.” He added.

Intelligence Hub is currently in public preview in key Akixi service providers and will be widely available to all markets from March onwards.

About Akixi

Akixi is a fast-growing and profitable private equity (PE) owned company, operating in the UK, Europe and US, and headquartered near London. We work with leading service providers to offer cloud-based, real-time call reporting and business insights software to small and medium sized businesses (SMBs). With over 7,000 customers and more than 300,000 users benefiting from our multiple award-winning solution, we are a Cisco Select Developer Partner and proudly part of the Cisco Partner Ecosystem.

More information about Akixi can be found at

About Axiom Equity

Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.

Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.

More information about Axiom Equity can be found at

About True North Advisory

True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior- level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.

More information about True North Advisory can be found at

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