Crawley, United Kingdom – January 9, 2023 – Leading cloud-based, real-time call reporting and business insights software company, Akixi, has announced that Mike Wilkinson has joined the company as Chief Product & Marketing Officer (CPMO).
Following the company’s investment and leadership announcement in February 2022, Mike is the latest appointment to the Akixi executive team, where he will work with CEO Craig Decker, and the Axiom Equity and True North Advisory teams to execute the company’s growth strategy and international expansion plans.
With a track record of marketing success and over 30 years’ experience in this industry, Mike joins Akixi from Microsoft where he was previously Principal Program Manager. Mike also previously held marketing and product marketing positions at BroadSoft, working with many of the largest cloud service providers in the world, supporting their go-to-market strategies and accelerating their time to revenue.
Mike comments: “One of the greatest challenges in the UCaaS industry is to closely marry technology to problems faced by businesses. With its business insights product, Akixi has developed a simple yet powerful window into the real-time performance of a UCaaS service, and how that is impacting SMBs or distributed organisations. I’m really looking forward to taking Akixi to the next level by fast-tracking operator deployments and go-to-market strategies, expanding platform integration, and extending the range of engagement solutions.”
Craig Decker, CEO of Akixi, also comments: “Mike has an incredible background and brings a wealth of knowledge and experience, helping Akixi to deliver on our product strategy and growth plans, I am delighted to have Mike on board.
Akixi is a fast-growing and profitable private equity (PE) owned company, operating in the UK, Europe and US, and headquartered near London. We work with leading service providers to offer cloud-based, real-time call reporting and business insights software to small and medium sized businesses (SMBs). With over 7,000 customers and more than 300,000 users benefiting from our multiple award-winning solution, we are a Cisco Select Developer Partner and proudly part of the Cisco Partner Ecosystem.
More information about Akixi can be found at www.akixi.com.
About Axiom Equity
Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.
Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.
More information about Axiom Equity can be found at www.axiomequity.com.
About True North Advisory
True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.
More information about True North Advisory can be found at www.truenorthadvisory.us.