CCA Vendor News

Akixi Appoints Sam Hoffpauir as Chief Technology Officer

March 06, 2023

Crawley, United Kingdom – March 6, 2023 – Leading cloud-based, real-time call reporting and business insights software company, Akixi, has announced that Sam Hoffpauir has joined the company as Chief Technology Officer (CTO).

Following the growth investment from Axiom Equity in 2022 , Sam is the latest member of the team, who will work to execute the company’s product and market growth strategy. 

With over 30 years’ experience in telecoms and IT, Sam was the former VP of Engineering for BroadSoft with responsibility for developments on the flagship BroadWorks platform delivering product capability that underpinned BroadSoft’s spectacular growth.

Sam Hoffpauir

Sam comments: “I’m looking forward to working with Craig Decker and the Akixi team to develop the business. Akixi is in the sweet spot of UCaaS business intelligence which holds the potential for the next wave of monetization and growth in the market.”

Craig Decker, CEO of Akixi, also comments: “Sam brings huge senior engineering management experience to Akixi alongside unparalleled domain knowledge of Cisco/BroadSoft. With Sam onboard we now have a senior leadership team capable of taking Akixi to the next level of growth in the market.”

About Akixi

Akixi is a fast-growing and profitable private equity (PE) owned company, operating in the UK, Europe and US, and headquartered near London. We work with leading service providers to offer cloud-based, real-time call reporting and business insights software to small and medium sized businesses (SMBs). With over 7,000 customers and more than 300,000 users benefiting from our multiple award-winning solution, we are a Cisco Select Developer Partner and proudly part of the Cisco Partner Ecosystem.

You can find out more at

About Axiom Equity

Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.

Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.

You can find out more at

About True North Advisory

True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.

Back to all news