The Bandwidth App Platform allows any software service or app to provide voice and messaging capabilities using simple APIs, with unmatched economics and essential features that only a carrier can provide
Raleigh, North Carolina – August 12, 2014 – Bandwidth, one of the nation’s leading communications technology companies today announced that it is the first telecommunications provider to offer a direct-to-carrier cloud API platform for voice and messaging.
The Bandwidth App Platform is a cloud communications API platform that allows software companies to easily create voice calling and messaging products. The platform also allows easy API integration with essential carrier-powered services such as automated phone number porting APIs, better text messaging interoperability with short codes and E911 services.
Mobile and internet-based applications are changing the way we talk and message, as services such as Pinger and WhatsApp have risen from obscurity to billions of users worldwide. As these services have grown in popularity, they have been supplemental services – but not replacements – for traditional phone lines and wireless connections in North America.
The next wave of OTT innovation and growth must address how to replace more expensive but less feature rich communication services. Many of these services will be built directly on API platforms that need access to all the features traditional services have, such as:
“As the OTT services market continues to mature, consumers are increasingly demanding packages that are fully competitive with traditional voice and messaging,” said Michael Jude, program manager, Consumer Communications Services, Frost & Sullivan. “Bandwidth has embraced the OTT market opportunity, equipping service providers with essential capabilities to build and support their ongoing momentum.”
Bandwidth’s unique carrier capabilities supplement features already delivered directly through the App Platform API. This allows for:
Bandwidth has a strong history of growing emerging applications with the most disruptive voice and messaging apps. The App Platform’s launch makes it easier to work with Bandwidth to launch new products and drive user growth.
“The next phase of growth from the OTT industry will be driven by each provider’s ability to interact and operate with any type of voice or messaging service,” said Steve Leonard, EVP and General Manager at Bandwidth. “It’s especially important that these providers understand the value of a direct carrier relationship in the next phase of their journey. It offers them features that have not been previously available before, yet are essential as users want to move away from traditional phone and wireless services into more software-centric communication services.”
To learn more or sign up for the Bandwidth App Platform, visit http://bandwidth.com/api-platform