AKIXI ANNOUNCES NEW APPOINTMENTS TO FURTHER BOLSTER BOARD OF DIRECTORS

Crawley, United Kingdom - August 2, 2022 - Leading call reporting and analytics company, Akixi, has announced two appointments to its Board of Directors. Jim Tholen joins as Non-Executive Chairman, and Scott Hoffpauir joins as a Board Member. The announcement comes five months after Akixi announced growth investment from Axiom Equity, a B2B SaaS investor, and True North Advisory. As managing partners at True North, both Jim and Scott have already been working alongside Akixi’s executive team and investors in recent months. As Non-Executive Chairman, Jim will help Akixi accelerate its business in the UK, US and globally as a partner to Axiom, the CEO, the Akixi leadership team, and the rest of the Board. His focus will be on profitable growth, leadership for the company from the Board, and global expansion. Jim comments:  “I am delighted to join the Akixi Board as Chairman. True North was excited to partner with our Axiom friends in investing in and helping drive growth for Akixi. We look forward to helping the Akixi team continue to drive value for our customers and shareholders.” In addition, Scott Hoffpauir joins the Akixi Board and will be responsible for helping the company with product strategy, development and technology. Scott adds:  “I am excited to join the Akixi Board and look forward to helping the team grow the business.” Akixi CEO, Craig Decker, says:  “Jim and Scott will be a great addition to our Board of Directors, bringing with them their drive, insight and incredible expertise in the industry to help us execute our ambitious global growth strategy.” About Akixi Established in 2008 and with its head office in the UK, Akixi provides a cloud-based call analytics and reporting platform which gives customers clear insights into business behaviours including the real-time value of lost calls, queued calls, and workforce optimisation – ultimately, helping businesses increase productivity, maximise revenue and improve customer experience. Akixi has built trusted partnerships with over 600 of the world’s leading B2B telecoms and IT providers who have delivered Akixi services to over 7,000 customer sites worldwide. End users come from all industry sectors and business sizes. More information about Akixi can be found at  www.akixi.com. About Axiom Equity Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale. Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies. More information about Axiom Equity can be found at  www.axiomequity.com. About True North Advisory True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere. More information about True North Advisory can be found at  www.truenorthadvisory.us.
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