John Macario, Vice President of Global Channel Marketing, reviews the result of the extensive survey with Don Witt of The Channel Daily News, a TR publication. The survey was conducted with decision makers of voice, data and cloud services for companies from 5-10 employees up to thousands of employees totaling 4800 companies in 23 countries.
Subjects covered in the survey include:
- Whose voice services are they using today
- Use of Video Conferencing
- How is IP Managed
- Have you transitioned your phone
- systems from a legacy system to IP?
Ultimately, the survey provided information on IP adopters who, what, when, why and for non-IP adopters – learned their level of understanding about IP or possible misconceptions. What would non-IP adopters look for when they make the switch? What do they look for in a service provider?
Fifty percent of North American companies with more than 100 employees identify as early adopters with another 20% identified as fast followers. Companies with 20 employees identify as early adopters with the remaining identifying as early mainstream. Companies with 21 to 100 employees had an IT person on staff 51% of the time.
The information reveals some counterintuitive facts as well as a great deal of information that will enable vendors and resellers to tweak their marketing material to better target their prospective customers. Listen in for some great information.
John is currently in Europe launching a five-city tour discussing the report results. The report will be a public report but has not yet been uploaded to their website. Shortly after their return, they will start a North American tour followed closely by Asia Pacific.
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