Sarasota, FL – June 14, 2018 – Star2Star Communications, provider of the World’s Most Complete Full Spectrum Communications Solution, today announced that they have chosen Zift Solutions, the leader in Enterprise Channel Management, as their new Partner Marketing Hub platform provider. Zift and Star2Star have been hard at work onboarding Partners to the new version of their marketing platform and training them on the new tools and features available.
Zift Solutions provides Channel as a Service (CHaaS) technology that empowers and enables Partners to manage all of their core marketing activities from a single, streamlined platform. Star2Star selected Zift because of the high levels of functionality it offered including bulk customization and co-branding for documents, co-op funds management, enhanced analytics, and seamless multi-touch campaigns to maximize customer engagement. All of the features Zift offers have allowed Star2Star to better meet the needs and desires of their Partner base.
“With Zift, Star2Star is deploying the most comprehensive and innovative channel management tools available to make our channel partners as successful as they can be,” said David Portnowitz, Chief Marketing Officer at Star2Star. “As the only 100-percent channel-focused company in our space, empowering partners is part of our DNA,” he said. “Launching Zift is one more step in providing our partners with the best channel program in the industry.”
Gordon Rapkin, CEO of Zift Solutions, had this to add regarding the partnership: “Star2Star’s selection and implementation of Zift Solutions further validate our ability to provide our customers and their partners with the most innovative and comprehensive channel management solutions available today.”
Read more about the Star2Star and Zift partnership here.
Learn more at www.star2star.com and www.ziftsolutions.com.

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