Study for the Internet Society explores impact of increased demand for new Internet services on its future growth
LONDON, UK, 24 October 2012 – Analysys Mason’s new study published today entitled ‘How the Internet continues to sustain growth and innovation’ reveals how the market forces that have always ensured the sustainability of the Internet in developed countries also extend to developing countries.
Analysys Mason (www.analysysmason.com) is a global specialist in telecoms, media and technology (TMT).
The Internet Society (www.internetsociety.org) commissioned Analysys Mason to study the impact of increased demand for new Internet services and concerns about the sustainability of the ensuing growth.
The new study shows how, in the past, Internet challenges have been continually met in developed countries, based on a combination of new technology and investment to increase capacity, and changing business models to distribute content. Further, the report shows how investment and innovation are already addressing new demands in developing countries today.
“Challenges in the past followed the increase in demand from the first commercial web browsers, and the widespread take-up of Internet video. Today, concerns about the sustainability of the Internet in developed countries have arisen from the increased availability of mobile broadband services,” commented Michael Kende, Analysys Mason partner and lead author on the study.
“What our report shows is that the Internet continually meets the challenges raised by new sources of demand for services, and these market forces are already at work delivering access and services to meet demand in developing countries.”
Commenting on the study, Markus Kummer, Vice President of Public Policy at the Internet Society, stated, “Many calls for an increased government role in promoting the Internet are based on claims that current growth rates are not sustainable. This study shows that there is no need to interfere with market forces and that investment and innovation will continue to meet the demands of increasing growth around the world.”
The study is available for download http://www.analysysmason.com/internetsustainability.