Winning Deals with “Proof of Concept”- A Broadcore Best Practice Case Study.
July 3, 2012 – Los Angeles, CA – Broadcore, a global provider of Hosted Unified Communications and Business VoIP Solutions, was profiled by BroadSoft, Inc. during its most recent Xcelerate webinar series. BroadSoft Xcelerate is designed to discuss the latest Unified Communications market trends, enterprise and consumer communication needs and best practices to ensuring customer satisfaction. Broadcore was asked to share how its “Proof of Concept” program is winning customers in the US Mid-market.
“Broadcore does not sell licenses and features. We deliver Unified Communication outcomes. As an engineering-centered company, Broadcore is solely focused on custom deployments for mid to large companies, along with building and maintaining long term relationships” said Michael Bacich, Vice President of Sales. As part of that strategy, Broadcore now deploys Proof of Concept to about 70% of its customers, with a conversion success rate of 100%.
BroadCore’s “Proof of Concept” program intrigued webinar attendees given the success it has generated in the US mid-market. After the webinar, BroadSoft and Broadcore published a case study about the proof of concept program, so other service providers can leverage its construct and best practices around the world.
Broadcore would like to thank BroadSoft for this opportunity, and both companies anticipate significant future success with the “POC” program.
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