Gamma Launches ‘Edge’ – A New Partner Growth Programme Built on Trust, Insight and Shared Success

The launch of Gamma Edge reinforces Gamma’s broader commitment to being a relationship-first provider.

London, UK - July 3, 2025 - Gamma Communications plc (“Gamma”), a leading provider of technology-based communication solutions across Europe, today announced the launch of Gamma Edge, a new channel initiative designed to empower growth-focused partners with the tools, insight, and incentives to scale confidently and profitably in a changing market.

At its core, Gamma Edge is a tailored growth programme, co-developed with partners and built around what they need most right now: data-led planning, simplified commercial tools, and full-stack solutions that make scaling easier. It brings together strategic planning, reward models and product innovation, all under one integrated framework.

“Gamma Edge is a shared commitment to growth” said Will Morey, Managing Director of Gamma Business. “We’ve listened carefully to our partners, what they’re up against, what they value, and what they want from us. This is our response, not just another promotion or a set of incentives, but a structured, strategic programme that helps partners grow with Gamma.”

Five Ways Partners Gain an Edge

Partners enrolled in the programme will benefit from five core pillars:

• Partner Pulse: Co-created business plans based on actionable data
• Velocity: A simple rebate engine that rewards growth across multiple product lines
• Elements: Access to Gamma’s complete UCaaS, Connectivity, and Mobile stack
• Boost: Commercial accelerators like inclusive minutes and secure bundles
• Migrate: Tools and support to help move legacy estates to future-ready platforms

With these in place, partners can drive more margin, reduce complexity, and take a confident lead in today’s voice, connectivity and collaboration market.

Good Together, Growing Together

The launch of Gamma Edge reinforces Gamma’s broader commitment to being a relationship-first provider. It follows a year of in-depth partner feedback sessions, commercial review, and technical alignment across Gamma’s UK business.

“We’re proud of the relationships we’ve built over the years,” said Chris Wade, Chief Marketing & Product Officer. “But Gamma Edge is about what comes next for partners. It’s about growing together, not just through new products, but through shared planning, shared success, and a long-term commitment to delivering what partners truly need.”

Available Now

Gamma Edge is live and we’re ready to start building with you.
From July onwards, Gamma will begin engaging partners to co-develop tailored growth plans and activate the programme’s benefits immediately. This is not a launch to watch - it’s a launch to join.

Over the coming weeks, Gamma Edge will be the central focus of a rolling campaign of briefings, partner sessions, and insight-led engagements across the UK channel, culminating at Gammaverse 2025 in London this October.

Experience it firsthand, in conversations, in content, and in the way Gamma shows up to help partners grow.

About Gamma

Gamma Communications is a leading provider of technology-based communication solutions across Europe. With approximately 2,200 employees and listed on the Main Market of the London Stock Exchange, Gamma helps organisations connect and collaborate through solutions including Unified Communications, voice enablement, connectivity, mobile and security.

Gamma’s vision is a better-connected world – working smarter for the benefit of businesses, people and the planet. Selling exclusively to businesses and public sector organisations, Gamma’s core markets are the UK and Germany, with additional presence in Spain and the Benelux region.

In the UK, Gamma serves SMEs through an extensive network of over 1,500 channel partners (Gamma Business). For larger businesses and public sector organisations, Gamma Enterprise engages directly to design, deliver, and support complex, integrated communications solutions. Gamma Europe has its largest presence in Germany, where it operates through a combination of a strong partner network and a self-service digital platform and is now one of the country’s leading cloud communications providers, following strategic acquisitions.

For more information about Gamma and its full range of products and services, visit gammagroup.co.