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StarLeaf's Cloud-Based Architecture Delivers Effortless WebRTC Integration

June 12, 2013
StarLeaf's Cloud-Based Architecture Delivers Effortless WebRTC Integration

As the WebRTC Debate Rages on, StarLeaf Proves the Value of Its Cloud-Based Architecture in Seamlessly Integrating WebRTC With StarLeaf Call, Its Video Calling and Conferencing Service
SUNNYVALE, CA–(Marketwired – June 11, 2013) – ¬†StarLeaf, cloud-based manufacturer of video calling and conferencing hardware and software solutions, will showcase its integration with WebRTC at this year’s InfoComm exhibition, 12-14 June 2013, being held in Orlando, Florida.
WebRTC, or Web Real-Time Communications, is a developing open standard, which promises to deliver browser-based applications for video and voice calling and peer-to-peer file sharing without the need for plug-ins. WebRTC has divided the video conferencing industry, which continues to debate the impact this standard will have on end users and the new use cases it will enable.
“We see great potential for WebRTC to deliver video communication to the masses,” said Mark Loney, CEO StarLeaf. “As we are 100% cloud-based our customers will always be amongst the first to benefit from any new or future standard or protocol. The beauty of our architecture is that it allows us to effortlessly deliver new features and functionality, without any hassle, upgrades or costs hitting our end users.”
When fully available, StarLeaf will automatically release the WebRTC integration for free, delivering its customers all the benefits and reach of WebRTC without the need for further investment in additional infrastructure or IT overhead. Being the only cloud-based manufacturer of video calling and conferencing equipment, StarLeaf is in a prime position to continually deliver rich service line features, without placing any demands upon its user base — financial or otherwise.
In addition, the StarLeaf integration significantly improves the utility of WebRTC. While other implementations only offer the ability to meet in conferences, StarLeaf’s WebRTC integration will allow users to call others on their mobile client, at their desk or in traditional video conference rooms.
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